BONKERS INC

GAAPVIBE
FY 2006
Cash ($M)$500M
Debt ($M)$1,500M
Market Cap ($M)$7,500M
Brand Score50
Regulatory Risk10
BOARDROOM
The Big Pivot: Unbundled Pricing
The new CEO wants to strip fares to the bone and charge for everything separately. Wall Street has never seen this model before.
CHAOS EVENT
CEO's Angry Email Sent to Customer by Mistake
The CEO accidentally replied-all calling a complaining customer 'a waste of time.' It's all over the blogs.
✈PASSENGER FEED● LIVE
@passenger0

Honestly, Bonkers Inc is fine if you lower your expectations to the floor

@passenger1

Made it alive. That's the review. 3 stars.

@passenger2

The Big Front Seat is just a normal seat from any other airline

@passenger3

Bonkers Inc: technically an airline

@passenger4

At least they didn't lose my bag this time. They lost my dignity though.

▸Jim Cramer says 'Buy Bonkers Inc, they literally charge for oxygen'▸BREAKING: Bonkers Inc stock up 5% after announcing fee for using armrests▸Goldman Sachs initiates coverage: 'It's not an airline, it's a fee machine that flies'▸Bonkers Inc CFO spotted crying in airport Chili's — stock SOARS▸Analyst: 'If they charged for seatbelts, EPS would triple'▸CNBC: Is Bonkers Inc the next Berkshire? No. But it's fun to watch.▸Reuters: Bonkers Inc test-markets standing-room-only section▸Motley Fool: 'We don't know if Bonkers Inc is a buy, but it's definitely a mood'▸WSJ: Bonkers Inc yellow paint costs 3% less due to volume discounts — bullish▸Bloomberg: Bonkers Inc introduces dynamic pricing for overhead bin space▸FT: Airlines race to bottom — Bonkers Inc already there, digging▸Barron's: Bonkers Inc trades at 2x revenue because nobody can calculate the fees▸MarketWatch: Bonkers Inc CEO eats $9 airport sandwich, calls it 'premium dining'▸BREAKING: Bonkers Inc adds surcharge for looking out the window▸Yahoo Finance: Bonkers Inc loyalty program now requires 100k miles for a middle seat▸AP: FAA launches investigation into whether Bonkers Inc planes are actually planes▸Bonkers Inc Q3 earnings beat estimates — 'We charged for everything,' says CEO▸Morgan Stanley upgrades Bonkers Inc: 'They found a way to monetize turbulence'▸Jim Cramer says 'Buy Bonkers Inc, they literally charge for oxygen'▸BREAKING: Bonkers Inc stock up 5% after announcing fee for using armrests▸Goldman Sachs initiates coverage: 'It's not an airline, it's a fee machine that flies'▸Bonkers Inc CFO spotted crying in airport Chili's — stock SOARS▸Analyst: 'If they charged for seatbelts, EPS would triple'▸CNBC: Is Bonkers Inc the next Berkshire? No. But it's fun to watch.▸Reuters: Bonkers Inc test-markets standing-room-only section▸Motley Fool: 'We don't know if Bonkers Inc is a buy, but it's definitely a mood'▸WSJ: Bonkers Inc yellow paint costs 3% less due to volume discounts — bullish▸Bloomberg: Bonkers Inc introduces dynamic pricing for overhead bin space▸FT: Airlines race to bottom — Bonkers Inc already there, digging▸Barron's: Bonkers Inc trades at 2x revenue because nobody can calculate the fees▸MarketWatch: Bonkers Inc CEO eats $9 airport sandwich, calls it 'premium dining'▸BREAKING: Bonkers Inc adds surcharge for looking out the window▸Yahoo Finance: Bonkers Inc loyalty program now requires 100k miles for a middle seat▸AP: FAA launches investigation into whether Bonkers Inc planes are actually planes▸Bonkers Inc Q3 earnings beat estimates — 'We charged for everything,' says CEO▸Morgan Stanley upgrades Bonkers Inc: 'They found a way to monetize turbulence'